adventure
FULLY-CUSTOM
WEB
DESIGN
WEB
DESIGN
SEMI-CUSTOM
WEB
DESIGN
WEB
DESIGN
brandING
DESIGN
DESIGN
choose your
Let's build a home base that converts your audience from passive readers to obsessed fans who preorder without a second thought.
Whether you’re starting with one of my templates or ready to build something from scratch, there’s a package for you. Not sure which one fits? I’ll help you figure it out.
take your pick
You take a look, tell me what needs tweaking, and I polish everything up. Then we hit publish and officially introduce your new website to the world.
MAKE IT
OFFICIAL
Now I take all that information and turn it into something cohesive. I handle the strategy, design, customization, and all the little details that make the site feel like you.
LET ME
COOK
Tell me everything.
The books, the business, the aesthetic, the things you love, the things you hate, the weird little ideas you aren't sure will work.
I want all of it.
brain dump
the Lucky process
POLISHED PENNY
(semi-custom website)
investment starting at $1200
What it is
What's included
You pick the bones, I do the rest.
A beautiful, done-for-you website that starts with a strong template and gets fully customized for your brand, content, and goals.
You get the speed and affordability of a template with the personalization of working with a real designer, so your site feels intentional, clear, and actually like you, without the timeline or cost of starting from scratch.
While I'm in there, I'm also optimizing your SEO so readers can easily find you through a Google search (not just because they already followed you on Instagram), and making sure your site meets accessibility standards
Ideal if you want a professional author or creative site that works hard for you without overcomplicating things.
Turnaround: 1 week
What it is
What's included
What's included:
- Customized Lucky Penny Studio template tailored to your brand and content
- 6 web pages (typically Home, About, Books, Events, Contact, Social Links) with the option to swap pages out or add more (think Content Warnings, Extras, Shop page, etc.).
- 2 additional pages for Privacy Policy and Terms & Conditions
- Mobile-optimized design
- SEO optimization
- Newsletter integration
- Online shop integration
- Accessibility best practices
- Domain connection & basic technical setup
- 2 rounds of revisions
- Personal walkthrough video to help you with future edits
- 1 week of post-launch email support
Turnaround: 1 week
lucky PENNY
(fully-custom website)
Every Lucky Penny website is scoped around the content, functionality, and level of customization your project needs. Your final investment is determined after discovery.
investment starting at $3000
What it is
What's included
A completely custom website designed from the ground up around your work, your voice, and what you want visitors to do.
No templates. No forcing your content into someone else’s structure. Just a strategic, beautiful site built specifically for you.
This is for the people who want their online presence to feel polished, personal, and impossible to confuse with anyone else’s.
Turnaround: 4-6 weeks
What it is
What's included
What's included:
- Fully custom website designed from scratch
- 6 custom web pages
- option to add up to 10 separate book listing pages
- 2 additional pages for Privacy Policy and Terms & Conditions
- Strategic layout focused on your goals (newsletter, book sales, etc.)
- Advanced mobile optimization
- SEO optimization
- Newsletter integrations
- Online shop integration
- Accessibility considerations built in
- Domain connection, technical setup & integrations
- Optional online shop integration
- 2 rounds of revisions
- Training so you can make future updates
- 2 weeks of post-launch email support
Turnaround: 4-6 weeks
POLISHED PENNY
(semi-custom)
You pick the bones, I do the rest.
A beautiful, done-for-you website that starts with a strong template and gets fully customized for your brand, content, and goals.
You get the speed and affordability of a template with the personalization of working with a real designer, so your site feels intentional, clear, and actually like you, without the timeline or cost of starting from scratch.
While I'm in there, I'm also optimizing your SEO so readers can easily find you through a Google search (not just because they already followed you on Instagram), and making sure your site meets accessibility standards
Ideal if you want a professional author or creative site that works hard for you without overcomplicating things.
What's included:
- Customized Lucky Penny Studio template tailored to your brand and content
- 6 web pages (typically Home, About, Books, Events, Contact, Social Links) with the option to swap pages out or add more (think Content Warnings, Extras, Shop page, etc.).
- 2 additional pages for Privacy Policy and Terms & Conditions
- Mobile-optimized design
- SEO optimization
- Newsletter integration
- Online shop integration
- Accessibility best practices
- Domain connection & basic technical setup
- 2 rounds of revisions
- Personal walkthrough video to help you with future edits
- 1 week of post-launch email support
Turnaround: 1-2 weeks
investment starting at $1200
Every Lucky Penny website is scoped around the content, functionality, and level of customization your project needs. Your final investment is determined after discovery.
lucky penny
(fully-custom)
Your ideas, your books, your brand, built from nothing but what's in your head (and mine, a little).
A completely custom website designed from the ground up around your work, your voice, and what you want visitors to do.
No templates. No forcing your content into someone else’s structure. Just a strategic, beautiful site built specifically for you.
This is for the people who want their online presence to feel polished, personal, and impossible to confuse with anyone else’s.
What's included:
- Fully custom website designed from scratch
- 6 custom web pages
- option to add up to 10 separate book listing pages
- 2 additional pages for Privacy Policy and Terms & Conditions
- Strategic layout focused on your goals (newsletter, book sales, etc.)
- Advanced mobile optimization
- SEO optimization
- Newsletter integrations
- Online shop integration
- Accessibility considerations built in
- Domain connection, technical setup & integrations
- Optional online shop integration
- 2 rounds of revisions
- Training so you can make future updates
- 2 weeks of post-launch email support
Turnaround: 4-6 weeks
investment starting at $3000
Jackpot (Online Store Integration)
Ready to sell books, merch, signed editions, or other goodies? I'll design and integrate a branded shop into your Showit website and help you choose an e-commerce platform that fits your products, budget, and needs.
What's included:
- Custom-designed storefront to match your branding/website
- Up to 10 products
- Product setup and formatting
- Product images, descriptions, pricing, and variations
- E-commerce platform guidance
- Integration with one compatible platform
- Shop navigation and website links
- Mobile optimization
- Basic SEO
- Shopping-flow and link testing
- Launch-ready setup
investment starting at $750
Matching Set (Mini Branding Package)
No branding? Matching Set is a lightweight branding package to work with whichever website package you choose, so your whole online presence feels cohesive instead of like three separate people built three separate corners of your career.
What's included:
Note: you must have branding in place to book Polished Penny or Lucky Penny
- Custom Color Pallette & Typography System
- Main Logo
- Secondary Logo
- Submark
- Favicon (for website)
- Social Media Banner
- Background Patterns
- Branding Board
Note: you must have branding in place to book Polished Penny or Lucky Penny
investment starting at $300